Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

BSBMKG606 Mapping and Delivery Guide
Manage international marketing programs

Version 1.0
Issue Date: May 2024


Qualification -
Unit of Competency BSBMKG606 - Manage international marketing programs
Description
Employability Skills
Learning Outcomes and Application This unit describes the skills and knowledge required to formulate, assess, strategically manage, evaluate and improve international marketing programs.It applies to experienced individuals who are required to manage a team and are responsible for evaluating international marketing opportunities, setting marketing objectives and determining approach and operational structure for an organisation marketing internationally.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Formulate international marketing objectives
  • Select viable international marketing opportunities and develop objectives consistent with the organisation’s capabilities and resources
  • Identify measurable international marketing objectives consistent with organisation’s strategic direction, and identify nature and extent of goals for international market
  • Formulate strategic objectives and related key performance indicators by product, service, country or international grouping, and overall
  • Develop a risk management strategy to manage contingencies, and ensure marketing objectives are met in accordance with overall organisational requirements
       
Element: Determine international marketing approach
  • Research international marketing opportunities and determine global or customised approaches for promotion of products or services
  • Evaluate options for choice of marketing approaches
  • Select a marketing approach to meet marketing objectives, international market conditions and consumer preferences
       
Element: Determine operational structures
  • Evaluate business culture and consumer preferences, and identify compatible marketing structures
  • Identify options for operational marketing structure and rank them for strengths and weaknesses in servicing international markets
  • Choose operational structure that best fits international market and product or service
       
Element: Manage international marketing performance
  • Communicate international marketing objectives across the organisation to suit culture, customs, levels of knowledge, experience and needs of personnel
  • Identify and agree roles, responsibilities and accountabilities of staff and contractors involved in all elements of marketing effort
  • Develop communication strategy to ensure personnel responsible for each element of marketing mix work together to meet organisation’s marketing objectives
  • Manage marketing effort to ensure it is directed towards areas of greatest potential for the organisation
  • Manage integration of marketing, promotional and any sales activities in accordance with international marketing objectives
       
Element: Evaluate and improve international marketing performance
  • Monitor product, pricing and distribution policies in relation to market changes, objectives of marketing plan and organisational requirements
  • Monitor overall marketing progress against performance targets to ensure activity, quality, cost, and time requirements are met
  • Analyse, review and revise marketing outcomes and objectives
  • Analyse successes and performance gaps as to cause and effect, and use to improve international marketing performance
  • Analyse changes in market phenomena, and identify and document their potential impact on international marketing objectives
  • Document review of marketing performance against key performance indicators in accordance with organisational requirements
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Formulate international marketing objectives

1.1 Select viable international marketing opportunities and develop objectives consistent with the organisation’s capabilities and resources

1.2 Identify measurable international marketing objectives consistent with organisation’s strategic direction, and identify nature and extent of goals for international market

1.3 Formulate strategic objectives and related key performance indicators by product, service, country or international grouping, and overall

1.4 Develop a risk management strategy to manage contingencies, and ensure marketing objectives are met in accordance with overall organisational requirements

2. Determine international marketing approach

2.1 Research international marketing opportunities and determine global or customised approaches for promotion of products or services

2.2 Evaluate options for choice of marketing approaches

2.3 Select a marketing approach to meet marketing objectives, international market conditions and consumer preferences

3. Determine operational structures

3.1 Evaluate business culture and consumer preferences, and identify compatible marketing structures

3.2 Identify options for operational marketing structure and rank them for strengths and weaknesses in servicing international markets

3.3 Choose operational structure that best fits international market and product or service

4. Manage international marketing performance

4.1 Communicate international marketing objectives across the organisation to suit culture, customs, levels of knowledge, experience and needs of personnel

4.2 Identify and agree roles, responsibilities and accountabilities of staff and contractors involved in all elements of marketing effort

4.3 Develop communication strategy to ensure personnel responsible for each element of marketing mix work together to meet organisation’s marketing objectives

4.4 Manage marketing effort to ensure it is directed towards areas of greatest potential for the organisation

4.5 Manage integration of marketing, promotional and any sales activities in accordance with international marketing objectives

5. Evaluate and improve international marketing performance

5.1 Monitor product, pricing and distribution policies in relation to market changes, objectives of marketing plan and organisational requirements

5.2 Monitor overall marketing progress against performance targets to ensure activity, quality, cost, and time requirements are met

5.3 Analyse, review and revise marketing outcomes and objectives

5.4 Analyse successes and performance gaps as to cause and effect, and use to improve international marketing performance

5.5 Analyse changes in market phenomena, and identify and document their potential impact on international marketing objectives

5.6 Document review of marketing performance against key performance indicators in accordance with organisational requirements

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Formulate international marketing objectives

1.1 Select viable international marketing opportunities and develop objectives consistent with the organisation’s capabilities and resources

1.2 Identify measurable international marketing objectives consistent with organisation’s strategic direction, and identify nature and extent of goals for international market

1.3 Formulate strategic objectives and related key performance indicators by product, service, country or international grouping, and overall

1.4 Develop a risk management strategy to manage contingencies, and ensure marketing objectives are met in accordance with overall organisational requirements

2. Determine international marketing approach

2.1 Research international marketing opportunities and determine global or customised approaches for promotion of products or services

2.2 Evaluate options for choice of marketing approaches

2.3 Select a marketing approach to meet marketing objectives, international market conditions and consumer preferences

3. Determine operational structures

3.1 Evaluate business culture and consumer preferences, and identify compatible marketing structures

3.2 Identify options for operational marketing structure and rank them for strengths and weaknesses in servicing international markets

3.3 Choose operational structure that best fits international market and product or service

4. Manage international marketing performance

4.1 Communicate international marketing objectives across the organisation to suit culture, customs, levels of knowledge, experience and needs of personnel

4.2 Identify and agree roles, responsibilities and accountabilities of staff and contractors involved in all elements of marketing effort

4.3 Develop communication strategy to ensure personnel responsible for each element of marketing mix work together to meet organisation’s marketing objectives

4.4 Manage marketing effort to ensure it is directed towards areas of greatest potential for the organisation

4.5 Manage integration of marketing, promotional and any sales activities in accordance with international marketing objectives

5. Evaluate and improve international marketing performance

5.1 Monitor product, pricing and distribution policies in relation to market changes, objectives of marketing plan and organisational requirements

5.2 Monitor overall marketing progress against performance targets to ensure activity, quality, cost, and time requirements are met

5.3 Analyse, review and revise marketing outcomes and objectives

5.4 Analyse successes and performance gaps as to cause and effect, and use to improve international marketing performance

5.5 Analyse changes in market phenomena, and identify and document their potential impact on international marketing objectives

5.6 Document review of marketing performance against key performance indicators in accordance with organisational requirements

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Select viable international marketing opportunities and develop objectives consistent with the organisation’s capabilities and resources 
Identify measurable international marketing objectives consistent with organisation’s strategic direction, and identify nature and extent of goals for international market 
Formulate strategic objectives and related key performance indicators by product, service, country or international grouping, and overall 
Develop a risk management strategy to manage contingencies, and ensure marketing objectives are met in accordance with overall organisational requirements 
Research international marketing opportunities and determine global or customised approaches for promotion of products or services 
Evaluate options for choice of marketing approaches 
Select a marketing approach to meet marketing objectives, international market conditions and consumer preferences 
Evaluate business culture and consumer preferences, and identify compatible marketing structures 
Identify options for operational marketing structure and rank them for strengths and weaknesses in servicing international markets 
Choose operational structure that best fits international market and product or service 
Communicate international marketing objectives across the organisation to suit culture, customs, levels of knowledge, experience and needs of personnel 
Identify and agree roles, responsibilities and accountabilities of staff and contractors involved in all elements of marketing effort 
Develop communication strategy to ensure personnel responsible for each element of marketing mix work together to meet organisation’s marketing objectives 
Manage marketing effort to ensure it is directed towards areas of greatest potential for the organisation 
Manage integration of marketing, promotional and any sales activities in accordance with international marketing objectives 
Monitor product, pricing and distribution policies in relation to market changes, objectives of marketing plan and organisational requirements 
Monitor overall marketing progress against performance targets to ensure activity, quality, cost, and time requirements are met 
Analyse, review and revise marketing outcomes and objectives 
Analyse successes and performance gaps as to cause and effect, and use to improve international marketing performance 
Analyse changes in market phenomena, and identify and document their potential impact on international marketing objectives 
Document review of marketing performance against key performance indicators in accordance with organisational requirements 

Forms

Assessment Cover Sheet

BSBMKG606 - Manage international marketing programs
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

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Date:

Assessment Record Sheet

BSBMKG606 - Manage international marketing programs

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: